School of Communication & Journalism

Accreditation and Public Accountability

Accreditation

The School of Communication and Journalism is one of 113 programs approved by the Accrediting Council on Education in Journalism and Mass Communications. ACEJMC is the agency responsible for the evaluation of professional journalism and mass communications programs in colleges and universities. 

The Journalism and Public Relations programs are accredited by ACEJMC.

ACEJMC PROFESSIONAL VALUES & COMPETENCIES

The Accrediting Council on Education in Journalism and Mass Communications equires that, irrespective of their particular specialization, all graduates should be aware of certain core values and competencies and be able to:
  • Understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  • Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  • Understand concepts and apply theories in the use and presentation of images and information;
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • Think critically, creatively and independently;
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • Apply basic numerical and statistical concepts;
  • Apply tools and technologies appropriate for the communications professions in which they work.

Retention Rates

ACEJMC requires its accredited programs to provide retention and graduation data on their websites. Data will be updated every year by Aug. 15.

The percentages below indicate the first-year retention rates of students who declare the Journalism or Public Relations major as incoming freshmen.

Fall Term Freshmen Returned 2nd Year Overall AU Return
Retention Rates for Entering First-Year Students
2006 89 64% 83.1%
2007 74 64.9% 86.5%
2008 86 72.1% 90.7%
2009 98 56.1% 85.7%
2010 81 59.3% 93.8%
2011 69 68.1% 88.4%
2012 66 62.1% 90.9%
2013 66 60.6% 93.9%
2014 97 56.7% 87.6%
2015 96 65.9% 95.8%
2016 87 74.7% 97.8%

Graduation Rates

The graduation rates below indicate the percentage of students who declared the Journalism, Public Relations or Media Studies major as incoming freshmen and graduated with that same major in four years.

 

Freshmen
who declare
JRNL or
PR as a major

Graduated
from

JRNL or PR
in four years
Graduated
from any AU
program in
four years
Graduation Rates
2006 89 27% 55%
2007 74 18.9% 45.9%
2008 86 23.3% 50%
2009 98 17.3% 56.2%
2010 81 25% 61.7%
2011 69 39.1% 65.2%
2012 66 43.9% 70%
2013 66 27.3% 59.1%
2014 97 N/A N/A
2015 96 N/A N/A
2016 87 N/A N/A

 

Last Updated: April 12, 2019