JINGJING QIAN

ASSISSTANT PROFESSOR, DEPARTMENT OF HEALTH OUTCOMES RESEARCH AND POLICY

INFOGRAPHICS FOR HEALTHCARE PROVIDERS AND POLICYMAKERS: A Collaboration Between Auburn University, IMPAQ Internationl LCC, and the U.S. FDA:

While nearly 9 in 10 prescriptions filled in the U.S. are for generics, healthcare providers and policymakers still have informational needs about generic drugs. Working with collaborators, we developed two prototype infographics to help inform these key stakeholders about the FDA's rigorous review process, economics of pricing, and related issues about generic drugs. Preliminary infographics were discussed in two focus groups at Auburn University to gather input on the optimal content, design, delivery method, and level of satisfaction. Revised versions of the infographics will be further tested among larger groups of healthcare providers and policymakers through online surveys and interviews.

CONTRIBUTORS:

AU Harrison School of Pharmacy contributors: Natalie Hohmann, PharmD; Daniel Surry, EdD; Sylvia Rogers, PhD; Kimberly Garza, PharmD, MBA, PhD; Richard Hansen, PhD

AU Office of Communications and Marketing, U.S. FDA, and IMPAQ International LLC

Health Communication

Infographics for Healthcare Providers and Policymakers

Printed health communication materials

Two 8x11 infographics, front and back

2018

Last Updated: July 19, 2018