30 under 30: Tiffany Watson, Social Media Producer for "The Talk"
Tiffany Watson graduated from Auburn University with a bachelor’s degree in media studies in 2015. Originally from Powder Springs, GA, Watson found her passion for videography, photo editing, writing, and social media with an interest specifically in entertainment television during her time as an undergraduate. Now she is based in Los Angeles, California working as the social media producer for the CBS daytime television show "The Talk." Watson recently conducted a Skype interview with us and answered questions are her current position and her Auburn experience. Read excerpts of the interview, or watch the whole interview below.
What was your path like immediately after graduation?
“I started out as an intern at "Good Morning America." GMA was a great experience. I had the opportunity to talk to different producers for "Good Morning America Weekend," and I tried to do a little bit with each team and get to know everyone, which was very helpful. I actually pitched something while I was there and got some help to produce it, and it ended up on screen in Times Square, which was the coolest thing. From there, I was a digital video producer at USA Today and that was my first real job out of college.”
Would you tell us about your current position as the Social Media Producer for "The Talk" and what an average day on the job looks like for you.
“My role everyday is different because the show is live. So basically, I get here around 8:00 a.m. each morning and I meet with the executive producer to go over what we want to put on social. Since I started in this position, one thing that we've been integrating is polls with our audience. It's really cool because now they're using them in the show! We have a meeting at 10:40 and it's with the producers and the hosts. Then after that the show starts at 11, so I'm live tweeting the show. I respond to things on Facebook. So I run our Facebook, Instagram and Twitter.”
Do you have any future plans or long-term career goals?
“I would love to be a segment producer or a creative producer. I do like the talk show format. I would love to do late night television as well, but now that I'm here I'm learning oh, that's different from this or that's what they do on their show. I don't know, it could change. I honestly think that my dream job doesn't exist right now 'cause I think it's a combination of a lot of things, but we'll see what the future holds.”
Interviews conducted by Brandon Etheridge, multimedia director, and Jaylin Goodwin, a recent master's of communication graduate.
Last Updated: May 31, 2019