Department of Music

Jennifer Bohler

Jennifer Bohler

Instructor

Jennifer Bohler is a music business professional who currently works in the industry as a music publicist and industry consultant. A two-time CMA Publicist of the Year, Bohler spent the majority of her PR career as Reba McEntire’s personal publicist, under the auspices of the artist’s company, Starstruck Entertainment. She has served as VP of Media for MCA/Universal Records and consulted on artist Clint Black’s artist-friendly label, Equity Records. Through Equity, she helped manage the media interests for Little Big Town.

Bohler has also worked as an artist manager and helped guide the career of country artist/author/speaker Jimmy Wayne. In 2016, Bohler was recruited to serve as a production consultant for the documentary "The Last Songwriter," produced and directed by award-winning producer Mark Barger Elliott. In 2017 and 2018, two UK-based companies brought the executive onboard as their Nashville-based consultant: the Black Deer Festival (London/Kent) and Conducting Country (London).

A graduate of Auburn University’s respected journalism program, Bohler began her career in Nashville as a reporter with music trade publication Cash Box Magazine. Within just more than a year, she became that publication’s youngest ever Nashville editor. Shortly thereafter, Bohler went on to serve as Entertainment Tonight’s Nashville associate producer, as well as a freelance writer for a number of national publications, including People Magazine.

Last Updated: August 13, 2020