- By appointment
Through hard work, dedication and end results, Jennifer Bohler has established herself as a publicist with integrity, and earned the respect of her peers in the music industry. She has twice been awarded the CMA/SRO Publicist of the Year honor and has helped guide the careers of some of music’s most popular artists, including Reba McEntire, for whom she worked as personal publicist for 16 years. As President and owner of Alliance, an independent PR company specializing in artist and media relations and artist development, Bohler continues to work with some of the industry’s most promising talents as well as major music –related companies.
In addition to working directly with a number of prominent artists throughout her career, she has also assisted several independent record labels establish media and artist development departments, and then run the day-to-day operations of those departments. One of those labels belonged to superstar Clint Black, the Equity Music Group. As one of Alliance’s clients, Bohler directly supervised not only Black’s media opportunities but also those of the label’s roster, including Little Big Town, who released their critically acclaimed comeback CD, The Road To Here while on Equity.
She also has experience in music festival media management, including the Charlie Daniels’ Volunteer Jam concerts as well as the pop music festival, the Electric Cowboy Rock Festival. She most recently acted as US media liaison for the UK’s Black Deer Festival. Bill Carter retained her services to handle the media for three Johnny Cash Music Festivals, live on the campus of Arkansas State University.
A graduate of Auburn University’s respected journalism department, Bohler began her career in Nashville as a reporter with music trade publication Cash Box Magazine. Within just more than a year, she became that publication’s youngest ever Nashville Editor. Shortly thereafter, Bohler went on to serve as Entertainment Tonight’s Nashville Associate Producer, as well as a freelance writer for a number of national publications, including People Magazine.
She was soon asked to join Network Ink, one of Nashville’s premier music industry PR firms. While at Network, Bohler was responsible for the careers of artists who crossed several musical boundaries, including Jason and the Scorchers, the White Animals, Nanci Griffith and Webb Wilder. She was also assigned to work with an up and coming star named Reba McEntire, who was about to release her breakthrough album, My Kind of Country.
Bohler spent the next 16 years working with the artist, leaving Network Ink to work with McEntire’s multi-dimensional firm, Starstruck Entertainment. Under the umbrella of this company, Bohler established and ran Starstruck Publicity, an independent PR firm that would become one of the city’s most successful, representing not only Reba, but also such artists as Ty Herndon, Joe Diffie, The Tractors, Trace Adkins and Allison Moorer, to list a few. While with Reba, Bohler had the opportunity to work not only on the artist’s music endeavors, but also gain valuable experience working her many TV shows, books and movies, thanks to McEntire’s know no boundaries career. She also helped the artist establish herself in a number of international markets through her tours. McEntire was a consistent cover girl throughout her career, thanks to her publicist’s efforts. Bohler also worked with the many sponsors associated with the artist, including Frito-Lay.
When asked to join MCA Records/Nashville as its vice-president of Media Relations in 2000, Bohler felt it a natural move, as she had worked with the label for years as an independent. She took on the responsibility of overseeing the media department and working with such superstar artists as Lee Ann Womack, George Strait, Trisha Yearwood and Vince Gill, as well as continuing her work with Reba. As a VP with this international corporation, Bohler’s purview included her team of publicists as well as the music video and international departments. She also worked closely with the corporate PR division, based in Los Angeles. After a corporate merger eliminated the department a few years later, Bohler exited the label and quickly established her own independent PR Company—Alliance.
In addition to her publicity and artist development divisions, Bohler also established an artist management division. Through this management division, Bohler co-managed the career of artist/writer Jimmy Wayne. While working with Wayne, she helped develop his career in a number of ways: he got his first ever #1 record (multi-week #1 at that) and he published his first book, a work of fiction titled “Paper Angels.” She helped sell that book to a production company, which then became a made for TV movie. The music executive also guided Wayne’s career path to include public speaker.
In 2016, Bohler was recruited to serve as a Production Consultant to the documentary The Last Songwriter, produced and directed by award-winning producer Mark Barger Elliott. In 2017 and 2018, two UK-based companies brought the executive onboard as their Nashville-based consultant: the Black Deer Festival (London/Kent) and Conducting Country (London).
Bohler has twice been named the CMA’s Publicist of the Year. She is a member of NARAS, the CMA and the ACMs and a 2002 graduate of Leadership Music. She also serves on the Advisory Board of First Book, a national organization dedicated to children’s literacy.
- Introduction to Music Business PR
Last Updated: August 09, 2019