School of Communication & Journalism

The Depot

Agency or Organization Name: The Depot (Auburn, AL)

Number of Internships: (2) Two available internships for the Fall and Spring semesters

Open Dates: Spring 2022

Applications: Open

Website of Organization: www.allaboardauburn.com

Instagram of Organization: instagram.com/theauburndepot

On-the-Job Supervisor(s):

Katelyn Kupiec, General Manager, The Depot

Monica Simpson-Ayan, Director of Public Relations & Marketing

E-mail: katelyn@allaboardauburn.commonica@allaboardauburn.com

Restaurant Telephone: 334-521-5177

Physical Address: 124 Mitcham Ave. Auburn, AL

Brief description of the company, including a description of the department or unit in which the

intern will work:

Plating up Auburn’s finest and freshest seafood, the Depot is a modern grilled gulf coastal brasserie in

Auburn’s Historic Train Depot. With a globally inspired menu by Executive Chef & Co-

Owner, Scott

Simpson, The Depot is elevating the cuisine in Auburn. The Depot is proud to be the first restaurant in the

state of Alabama to receive the prestigious James Beard Smart Catch Leader Award for their commitment to

serve sustainable and responsible seafood. Six-year winner of the Wine Spectator Excellence award, The

Depot features an internationally recognized wine program featuring award-winning varieties from around

the globe. The food echoes from the past also honoring Alabama’s southern heritage and is cooked simply

and spectacularly. Simple and spectacular, these are the principles of the Depot.

In your role as an intern you will work closely with our General Manager and Director of Marketing to gain

experience in the roles of social media, public relations, community engagement, communications, media

relations, and digital marketing.

We are looking for someone who is passionate about the hospitality industry, knowledgeable on

social media, connected to the local community, and eager to get hands-on experience working in

PR and Marketing for one of Alabama’s most celebrated and top-rated restaurants!

Intern’s primary responsibilities. How will the intern develop professionally during the experience?

Qualifications:

- We are looking for someone excited to garner on the job training in their public relations and

marketing for food and beverage and hospitality.

- Excellent at communicating through written, verbal and visual channels

- Proficient in social media platforms: Instagram, Facebook

- Creative and artistic

- A natural storyteller

- Strong understanding of what messages will resonate with influencers

- Interested in restaurants and seafood

- Extremely organized, results-driven, analytical, and hungry to learn new things and eat good food!

We will work with the intern to

- Help them understand and secure local and national media coverage, particularly focusing on the

hospitality industry in the Southern Market

- Learn to develop relations with press, specifically those that cover hospitality, food, and beverage

- Get hand-ons social media training including community management, content creation and

advertising

- Work with the local tourism bureau to understand tourism outreach and planning

- Deepen knowledge of Southern food, beverage, travel and lifestyle influencers

- Work on media pitches, press releases, and alerts

- Work on company email newsletters and community management for various campaigns as assigned

- Learn to understand how marketing and PR work together to accomplish campaigns and objectives

for promotions

- Ideate, write, edit, and execute press kits, pitches and press releases that achieve measurable goals

- Brainstorm on creative content for social channels including Facebook, Instagram, and LinkedIn

- Provide input on our digital brand strategy

- Brainstorm and help plan community events (farmer’s market, wine dinners, pop-ups, etc)

- Work on projects as needed (holiday planning, event outreach)

- Working with a fantastic, tight team of hospitality and marketing pros who are passionate about our

industry and guests

-

Will the intern be compensated?

No, compensation for accredited internships.

 

 

 

 

 

 

 

Contact Information

Ric Smith

Prof. Ric Smith

School of Communication & Journalism
232 Tichenor Hall
Auburn University, AL 36849
(334) 844-2757
smithrw@auburn.edu

Last Updated: September 14, 2021