School of Communication & Journalism

Learning Objectives

The program adopted the following learning outcomes in 2009, when its most recent assessment plan was adopted.  These SLO’s were adapted from the ACEJMC’s “Professional Values and Competencies” and reflect the organization’s updates. 


All graduates should be aware of certain core values and competencies and be able to:

  • 1. Understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  • 2. Demonstrate an understanding of the history and role of professionals and institutions in shaping journalism;
  • 3. Demonstrate an understanding of gender, race, ethnicity, sexual orientation and other forms of diversity in relation to journalism;
  • 3. demonstrate an understanding of the diversity of groups in a global society in relationship to journalism;
  • 4. understand concepts and apply theories in the use and presentation of images and information;
  • 5. demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • 6. think critically, creatively and independently;
  • 7. conduct research and evaluate information by methods appropriate to the journalism profession;
  • 8. write correctly and clearly in forms and styles appropriate for the journalism profession and the audiences and purposes they serve.
  • 9. critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • 10. apply basic numerical and statistical concepts; and
  • 11. apply tools and technologies appropriate for journalism.


For more information

John Carvalho

John Carvalho
Associate Director of Journalism
220 Tichenor Hall
Auburn University, AL 36849
(334) 844-4454

Last Updated: May 26, 2017