School of Communication & Journalism

Media Partnerships

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New SEC network provides valuable opportunities for students

Posted: April 25, 2013

The School of Communication and Journalism and Auburn Athletics have partnered to allow students the opportunity to learn about sports production and contribute content to the SEC Network. Athletics is teaching “Introduction to Sports Video Production” for the School’s majors in the fall.

“Our students will have experience shooting live sporting events for broadcast and the Web, “ said Jennifer Adams, director of the School of Communication and Journalism. “Students will also have the opportunity to do play-by-play announcing, producing and the possibility of serving as on-air talent for some of the shows Auburn Athletics plans to develop.”

During a panel discussion held on Friday, April 18, ESPN Vice President of Production for College Networks Stephanie Druley, and ESPN host and play-by-play announcer Joe Tessitore spoke to Auburn students, alumni and fans in the Foy Auditorium for a sneak peek into the launch of the SEC Network. There was also a special appearance by Bo Jackson.

According to Druley, the SEC Network will debut on August 14th, and will cover 45 football games, 160 basketball games, 75 baseball games and 50 softball games. The SEC Network is partnering with Auburn and other communication schools and departments in the SEC to help provide content 24 hours-a-day.  

“We want people to feel like we know their hometown, and know it well,” Druley said. “It should feel like home when you’re watching our games.”

Athletics Control Room


March 12, 2014

By Charles Goldberg 

AUBURN, Ala. -- Walls are going up. Walls are coming down. Welcome to where Auburn is building the control room that will contribute to the new SEC Network, a venture that will hit your TV and laptop on Aug. 14, providing your network provider is signed up. 

The SEC Network promises to air more than 1,000 live events in the first year, including 45 football games, in a massive undertaking between the conference and ESPN that has all 14 conference schools rushing to flip the switch. Auburn will spend approximately $3 million to make it happen with an outlay for the control room, cameras, on-air talent and new fiber running to almost every sporting venue on campus. 

"It's a big undertaking. It's exciting," said Scott Carr, Auburn's Senior Associate Athletic Director for External Affairs.

The days of an SEC game showing up on a local TV station or spread among various networks are almost done. Only the ESPN networks, its SEC Network or CBS will televise conference football games next year. Other sports will be limited to ESPN or the SEC Network. The SEC Network programming will either be televised or available on the Internet. 

Want to watch, say, 14 different SEC baseball games on an early-season Saturday? It's possible. Want to tune in to more softball, volleyball, soccer and almost every other sport? Fire up the TV or Internet. 

Auburn's view is this: It's a chance to showcase more teams and athletes, a chance to help recruiting, an opportunity to use the venture as a learning experience for students interested in communications. 

"We have the ability to showcase other sports and develop talent on campus as actual announce crews and behind-the-scenes crews as well," says Cassie Arner, the Assistant Athletic Director for Public Relations who is helping to organize Auburn's network efforts. "A big initiative of ours is not only to get our full-time staff ready, but also try to make this part of the academic curriculum as well. The people of over at the School of Communication and Journalism have really done a lot in the past year and a half to increase the cache of that program, and we're hoping this will help, because it provides more hands-on instruction and gives students a portfolio they can leave with." 

One of the questions is will fans be able to see all their good work around the conference. Only AT&T U-verse and Dish satellite have signed up so far. The SEC is hoping fans will ask other cable and satellite providers to sign up, too.

Auburn University, Raycom Media form pioneering partnership

Posted: Nov 15, 2013

AUBURN, AL (WTVM) - Auburn University's School Communication and Journalism, along with Raycom Media, have announced a pioneering partnership to train multimedia student journalists while bringing our viewers the best news coverage from all over East Alabama

This week, WTVM began broadcasting from our new East Alabama Bureau in Auburn. Friday afternoon, Raycom Media was officially welcomed to Auburn's campus with a dedication and ribbon cutting ceremony, ushering in a new era of communication and journalism study at Auburn University.

"It brings relevance, real relevance into what we do," said Dr. Jay Gogue, Auburn University President. "For our students to be able to work with a real professional that is in this business is critical to the future of media relations." 

"Those students will be afforded opportunities to work in any of our television stations," said Paul McTear, President and CEO of Raycom Media. "We produce about 1,200 hours of live news each week, so there are plenty of opportunities across the state, not only in Columbus, Georgia. We go as far north as Cleveland, Ohio, to as far west as Honolulu, Hawaii." 

The new East Alabama Bureau on Auburn University's campus is unique and cutting edge, because the news desk sits in the middle of a classroom.

"It is just so great Auburn University is giving us this opportunity," said Eva Wohiren, a senior in Journalism. 

This spring, students will work side by side with Auburn faculty and Raycom reporters. Students will learn the importance of journalistic integrity,  how to report fair and accurate news stories under tight deadlines, while fine-tuning writing and on-air skills. 

Raycom Media is investing $350,000.00 into the project, which includes providing the latest in high tech equipment for students to learn on and use to gather news. 

"We have 15 or 19 more cameras, more reporters, more storytelling, more news content coming out of the Auburn Opelika market and specifically Auburn University," McTear explained. 

Racyom's goal is to provide even better  news coverage for this region, while training the nation's top multi-media journalists. 

Copyright 2013 WTVM. All rights reserved.

For more information

Dr. Justin Blankenship 

Justin Blankenship
Associate Director of Journalism
105 Tichenor Hall
Auburn University, AL 36849
(334) 844-2727

Last Updated: April 27, 2022